Who Are You?
We made Nicole Kidman famous
What if the idea was coming up with the idea?
Emphasizing the “sport” in “bloodsport”
Motel 6 made 6 second ads tolerable again by turning them into Motel 6 second ads
Turns out, some old dogs don't need new tricks
Who knew a sword could disrupt the meta of a gun game so profoundly?
Emily Hampshire hosts a trade "show"
Apex may not have a campaign, but it sure has its stories.
I spent more time crafting these 30 second radio ads than anything else in this book
Mountain Dew ditches their iconic logo for a show with an iconically terrible ending
Turn your bath into a sizzling meat broth
Pepsi goes to space. Almost.
Are You Man Enough?
Apex Legends has its biggest year yet thanks to…not releasing a new Legend?
Rebranding an icon of the comfort zone into an icon of exploring comfortably outside it
Who's a good human? I think you are!
Making dress clothes easier to take off for dessert
I wrote over 3000 summer puns and they only printed like 50 of them
A whisky enjoyed exclusively by people wearing war paint
Watch this if you like steak
A dog who actually enjoys bath time, or impeccable actor?
You're not gonna believe this, but Donald Trump lies...a lot
