Who Are You?
We made Nicole Kidman famous
Anything you can do we can do better
What if the idea was coming up with the idea?
Target Greatness
Emphasizing the “sport” in “bloodsport”
Motel 6 made 6 second ads tolerable again by turning them into Motel 6 second ads
Turns out, some old dogs don't need new tricks
Emily Hampshire hosts a trade "show"
Who knew a sword could disrupt the meta of a gun game so profoundly?
Apex may not have a campaign, but it sure has its stories.
I spent more time crafting these 30 second radio ads than anything else in this book
Mountain Dew ditches their iconic logo for a show with an iconically terrible ending
Turn your bath into a sizzling meat broth
Pepsi goes to space. Almost.
Are You Man Enough?
Apex Legends has its biggest year yet thanks to…not releasing a new Legend?
Rebranding an icon of the comfort zone into an icon of exploring comfortably outside it
Who's a good human? I think you are!
Making dress clothes easier to take off for dessert
I wrote over 3000 summer puns and they only printed like 50 of them
A whisky enjoyed exclusively by people wearing war paint
Watch this if you like steak
A dog who actually enjoys bath time, or impeccable actor?
You're not gonna believe this, but Donald Trump lies...a lot
